Why Live Streaming Events is Here to Stay
There is no denying that live streaming an event has become extremely popular as of late, especially considering the impact the COVID-19 pandemic has had on the events industry as a whole. However, that’s not to say that live streaming is a short term thing; live streaming events will not be going anywhere anytime soon. This is because there are a number of benefits that come with making the move online.
Why You Should Consider Live Streaming Events
- Reach a Larger Audience – Regardless of where you are holding an event, there is sure to be a limit on the number of attendees. Not only is this an annoyance to ‘would be’ guests who end up missing out on an event they desperately wanted to attend, but it’s an annoyance to event organisers who miss out on marketing and exposure opportunities. When you live stream an event, this limitation does not exist in the same way and a much larger audience can be reached.
- Maximise Exposure Online – If you know anything about digital marketing, you will know that it’s difficult to boost exposure and engagement online. This is because there is stiff competition, so gaining traction and being noticed can be tough. With an online event or virtual event, you can maximise your exposure via social media platforms. Users are much more likely to interact with a live streaming video, as there is a sense of urgency.
- Analytics Can Be Tracked – If you ask any streaming company, they will tell you that one of the key benefits to live video streaming is that the analytics can be tracked. You can gain an insight into the age, location, gender and specific demographic of who is interested in what you are offering. This is great if you want to better understand your audience. Plus, it can highlight changes that could be made for future online events.
At Wildwood Live, we offer a wide range of streaming video services in London. As a live streaming company in London, we are able to take care of your live video streaming needs. All you need to do is let us know what you need and we will take care of the rest. To find out more, get in touch with the Wildwood Live team today.